

DMAE: DMAE is a biochemical precursor to the neurotransmitter acetylcholine.ALPHA-GPC: A compound made up of choline and glycerophosphate with neuroprotective activity, Alpha-GPC has been shown to significantly support cognitive abilities, learning, and memory.GINKGO BILOBA: Ginkgo Biloba is known to support mental acuity and memory because of its positive effects on the vascular system, especially in the cerebellum.Acetycholine plays a vital role in cognitive function of the mind by enabling the delivery of messages from neuron to neuron in your brain. HUPERZINE-A: Helps maintain proper mental focus, memory function and slows the breakdown of acetylcholine.And yes I know that’s unexpected given what the songs are about, but that’s what Keep Back Ivy do. It has a quiet mesmirising beauty that casts its spell over you. The songs are beautifully put together and the words compel closer listening.
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Emma’s vocals are wonderfully full of emotion. It has moments of unexpected juxtaposition that surprise and thrill. Chock full of a wonderful mixture of sounds, put together and played beautifully.

Musically the songs sound how I would expect Keep Back Ivy’s songs to sound. The duo’s approach is one of taking the quiet way of centering the songs on people. But it doesn’t do that in a ‘boot in the head’ sort of way. It reflects the time of the pandemic and things that happened during it. The middle two tracks show the duo’s commitment to highlighting societal issues. ‘Where We Are Going’ sounds more like a sad question, and not the end of a journey. The story it tells is one about the lives of people we think we know about but don’t. And there’s a slow section that is somehow mourningfully sad. Listen closely and you’ll hear that there’s a skittering sad bass pad that sits under the sometimes brittle brightness. With ‘You Don’t Know Me’ there is something of 80s’ electro-pop in the sound. The song, as Emma explains, is ‘largely about the Tories using the pandemic to syphon money off to their mates’. That darkness is carried through to a guitar solo that almost sits apart from the rest of the track. There is a darkness in the sound of this track. Here the music is overwhelming, dense with then sparse. It alternates between skittering sparse sections and huge swirling, twisting sections.Īnd to the almost claustrophobic ‘Endless Cycle’. It sounds like a cross between Spanish guitar music, arch art-rock and grunge played on something like a cello. Emma says that it’s about the Labour Party, and more particularly about her relationship with it. It’s actually about somebody or something who won’t let you forget about them however hard you try. And because they write songs about things, important things.ĮP opener ‘Won’t Forget You’ is a song that is actually about the opposite of what you’d expect a song called that to be about. My music lover head just loves it because it’s great. This is of course my reviewer head talking where such things are important. Even in one song you’ll think ‘OK so I’ve got it now’ but then, suddenly, it changes and you have to start thinking all over again. What I love about Keep Back Ivy’s music is that it’s really hard to pigeonhole it.
